SeaTec’s digitally enabled tech services turn trials into triumphs. Leading airlines, aircraft manufacturers, technology giants and global defense contractors have learned to rely on SeaTec for help with sticky issues. SeaTec gets them unstuck and moving efficiently by drawing upon deep expertise and proven services. Communicating those many complex offerings, though, isn’t easy. Its management team participated in a robust discovery workshop at our offices to start the process of identifying and simplifying key messages then deploying them using the most strategic mix of earned, shared, owned and paid media.
SeaTec’s reimagined brand helps prospective clients better understand who SeaTec is and what it might do for them. Its streamlined website organizes offerings into three main buckets – engineering, digital and consulting. An Insights section offers tips and takeaways gleaned from real-life scenarios about everything from generating value through optimized maintenance programs to the revolution underway in aircraft electrical load analysis. Clear infographics, succinct text and storytelling photography guide visitors to solutions.
The new website puts SeaTec’s servant leaders, smart solutions and cutting-edge tools on full display. Environmental headshots with leadership testimonial quotes and expanded bios help humanize its team and put faces to names. Customer quotes convey the transformational nature of SeaTec’s support – from long-term engagements to in-and-out assignments. (Some clients have been with SeaTec since its founding more than 20+ years ago. Other specialized project teams ramp up, execute, then ramp down when the job is done.)