Our Plane on the Brain holiday campaign fostered friendly one-upmanship and connectivity while promoting aviation history and education. We designed this online aviation trivia game for flight enthusiasts to play again and again. And to inspire some good-natured competition. We made it free, fun and fast. Responsive design allowed anyone to play it on any platform: desktop, tablet or smartphone.
For our clients, we created a custom deck of aviation trivia cards that tied into the online game. The game functioned independently of the cards, too, so anyone could play. Social media sharing functionality spread the joy – and a bit of rivalry. As part of the campaign, and as is our custom, we made a donation to the Kansas Aviation Museum. Plane on the Brain garnered strong social media sharing, tremendous client feedback and national media attention.
I’m hoping the fun people have with it prompts them to come out to the museum. And, for the competitive gamers, think of the advantage they’ll gain by ramping up their aviation knowledge.
LON SMITH
Kansas Aviation Museum
executive director (2008-2015)