Digital Ads • Copywriting • Website • Media Planning • Collateral
How do we design a website that gets to the essence of what Hatt & Associates offers clients, while serving as a tool for lead generation?
A beautiful, SEO rich site that provides customers and prospects with a user friendly way to view available inventory with simple calls-to-action. It provides a clear understanding of who the Hatt team is and why you want them to be your aircraft advocate.
Greteman Group’s website concisely delivers the info prospects are seeking, while conveying our passion. Their aviation expertise showcased ours.
JAYSON HATT
Hatt & Associates
partner
A redesigned website gets to the essence of what makes Hatt & Associates special: expertise and passion. We told their story through compelling content and striking visuals, establishing bona fides and immediately getting to the aircraft inventory prospects are seeking. Clean micro interactions allow potential buyers to easily swipe through planes, without having to go through multiple pages.
We introduced compelling calls to action and the ability to chat with team members. Timely thought leadership provides market insights into the aviation marketplace and provide SEO-rich ways to reach the right audience. The site maximizes lead generation without sacrificing user experience.
Hatt’s leadership bios highlight the personality of its team, with striking facts at a glance to show why they’re experts in the business. Brad’s managed a $2 billion sales division; Jayson soloed as a teenager, while partner Tyler Bowron took his first flight at 7 in an open cockpit biplane. It’s not what you get from a corporate group. These guys live and breathe aviation – and their clients know it.
Campaign
Navigating the competitive skies of aircraft brokerage requires more than just industry know-how—it demands visibility at the right moment. Hatt & Associates needed to connect with potential buyers and sellers when they were actively searching for aviation brokerage and acquisition services. The challenge? Crafting a cost-effective strategy that delivered high-quality leads.
We implemented a dynamic paid search campaign targeting key states. By leveraging top-searched keywords and phrases specific to aviation brokerage, we ensured that Hatt & Associates appeared front and center when prospects were ready to engage. All traffic was directed to their website, offering a seamless experience for potential clients to explore their offerings and reach out to learn more.
