Global Polymer is an ultra high molecular weight polyethylene (UHMW-PE) parts fabricator. (Try saying that fast.) It collaborates with clients to design and develop customized, complex parts – from tractor pulleys to conveyor belts. Its ability to embed metal parts within molded plastic truly makes its products “Strong to the Core.” We created a responsive, content-managed website optimized for search engines. Indexed photos increase native search. Thought leadership, social media engagement and boosted social posts increase traffic. Video content memorably brings home the unique selling proposition and helps tell Global Polymer’s complex story. Case studies deliver straight talk from customers and proven examples of parts and partnerships that last. Calls to action encourage prospects to download their ideas. We especially targeted composite engineers, who were taught in school that polyurethane (not polyethylene) is the only way to go. The big takeaway: You want to work with Global Polymer.