We created a fresh, friendly brand that stands out in a highly technical, engineering-driven industry. We updated the logo to leverage its strengths. Its uppercase “G” meets the lowercase “p” to create an open loop, signifying the collaboration that goes on between Global Polymer and the clients it works with: composites engineers, manufacturing process managers, materials buyers and more. The simple, strong mark gets molded into Global Polymer’s parts. The brand color palette – gray, chartreuse, teal, royal blue and lots of white – pop in infographic-rich print sales collateral and digital outreach.
The responsive, content-managed website is search engine-optimized. Photos are indexed to increase native search. Thought leadership, social media engagement and boosted social posts increase traffic. Video content memorably brings home the unique selling proposition and helps tell Global Polymer’s complex story. Case studies deliver straight talk from customers and proven examples of parts and partnerships that last. Calls to action encourage prospects to download their ideas. We especially targeted composite engineers, who were taught in school that polyurethane (not polyethylene) is the only way to go. The big takeaway: You want to work with these guys.