Elevating Flight Training with an Inspiring Website

Dreams of becoming a pilot find a perfect launchpad at FlightSafety Academy. But realizing more of them required doing a better job of getting the word out. A new, search-engine-optimized website both attracts and recruits candidates. Responsive design lets the young, on-the-go target audience access it easily on mobile devices. Captivating, new video and photography of engaged students, the palm-tree-lined Vero Beach campus, expansive fleet of training aircraft, and cool-looking, high-tech instruction scenarios invite lingering and exploration.

Getting Prospects to Take Another Look

Part of our job was to clarify misconceptions. Because the global parent company is so well known, many people hear “FlightSafety” and think only of recurrent pilot training. They don’t know about FlightSafety Academy’s ability to teach individuals with zero flight experience how to fly or about getting hired as a certified flight instructor post-graduation as a way to build up their flight hours. And, they may not know that the academy funnels graduates both to corporate and commercial aviation. Graduates choose their path – to fly privately or for the airlines.