Logo • Brand Standards • Website Design • Copywriting
Fireside is the reliable partner standing by aviation companies when it matters most. The emergency response and preparedness team needed a new brand and website to inform clients, without a hard sell. A UX audit revealed content needed to be better focused and shortened throughout for people to find it.
The new brand shortens the name of the company, with its logo exemplifying trust, dependability and exclusivity. Webpages were reduced and organized to convey info imply and confidently. The site demonstrates the team’s capabilities, through compassion during clients’ most difficult times.