Branding • Campaigns • PR • Social Media • Video • Website
With a rich history and expertise throughout its many aviation services, Clay Lacy needed a better way to connect with prospects through an evolved website, with modern functionality and optimized performance. And when the always-on-the-go company broke new ground, a better way to share that story.
A complete overhaul of Clay Lacy’s website produced more focused customer journeys leading to visitors connecting with the experts they needed. A media-outreach campaign also gave the traditionally West Coast-based company maximum exposure when constructing its first FBO on the East Coast, keeping future clients informed and anticipating the new opportunities.
For more than 50 years, Clay Lacy Aviation has proven itself the world’s most experienced operator of private jets. World leaders and leading corporations trust Clay Lacy for aircraft management, charter, maintenance and FBO services. With aircraft operations and regional offices across the U.S. and the most knowledgeable team in the industry, the legendary company deserved an equally compelling website that showcases expertise, capabilities and diversity of service to aircraft owners and jet travelers worldwide. Launched in 2023, a new website at ClayLacy.com created a better user experience, generated customer leads and showcased the company’s expert service.
Clay Lacy Aviation is not just a West Coast jet charter company – and they wanted the world to know it. For the groundbreaking on a multi-million-dollar expansion at its Northeast base in Oxford, Connecticut, we coordinated media coverage of the event and updated progress through articles, social media and targeted email campaigns. Videos showing construction progress and regionally focused public relations efforts updated potential clients and kept interest high. We worked closely with in-house marketing team to develop and implement an organic social media marketing strategy, helping grow its audience. Every campaign informed and engaged, delivering customers into the sales funnel, and helped fill hangar spots on the East Coast.
One of the most trusted aircraft maintenance, repair and overhaul providers, Clay Lacy Aviation has expertise in all of the major manufacturers, with convenient maintenance locations around the country. We created clear, engaging videos demonstrating their wealth of expanding services and invited customers to secure their maintenance spots especially during a high-demand times. Greteman Group also develops and deploys email drip campaigns, assisting in pilot recruitment and driving aircraft management. These targeted interactions establish Clay Lacy Aviation’s authority in the workforce and within aircraft ownership circles as excellence standard setter and thoughtfully better company. The combination is a legendary experience and results driver.