A client referred the founder of Anchor Risk Group to us for possible branding and website support. Anchor Risk supports U.S. special operations forces with training designed to overcome emerging security threats, hone sniper and reconnaissance skills, and build teams known for high performance, reliable execution and unfailing precision. It also works with product designers and manufacturers to develop ground-breaking, next-generation defense tools. Our challenge: we couldn’t use the founder’s name, no team bios, no service, product or location specifics. Why? Lives could be at stake if we divulged too much.
We tackled this challenge with singular passion. Interviewing active duty military and special missions unit team leads who’d trained with Anchor Risk. Developing compelling visual assets. Creating a stylized, branded look unique to this incredible team. Maybe we couldn’t share details, but we could convey emotion. And this site does. You don’t see faces, but feel the tension created by high stakes. Remote landscapes. Harsh weather. Small teams. Or one man. Alone. We also share the immersive, all-inclusive nature of the training. The private, secure properties where instruction happens even in quiet downtimes and rest-and-recovery day activities from swift-water rafting to horseback pack trips. Everything works together toward one purpose: preparing elite teams for virtually anything.
The newly launched site doesn’t begin to convey the fullness of Anchor Risk’s offerings. But it does what it needs to. To share enough that the person looking for special mission support takes the first step to partnering with Anchor Risk by responding to the online call to action. The client gave us the response we had hoped for. He proclaimed his new site, “Bad ass!”
I appreciate the understanding and sensitivity Greteman Group brought to developing a professional website for us. It maintains the needed confidentiality while painting a story. It’s also bad ass.
ANCHOR RISK GROUP FOUNDER