Clean, modern imagery instantly communicates air-to-ground connectivity and how this network facilitated life’s fast pace. High-speed data transfer, real-time videochatting and collaborations from the air to the ground all staked a connection to its beam technology. Messaging focused on the enhanced experiences of passengers, pilots and operations.
The public needed further education to show key advantages such as low latency benefited users. Short explainer videos and simple infographics turned complex concepts into “now-I-get-it” moments. In facilitating the first media demo of the network, we brought key reporters on board and let them show readers and followers how well it performed. The result: enhanced coverage that built a buzz of anticipation.
Working with smart clients leading a revolutionary charge means there are no boring days.
ASHLEY BOWEN COOK
Greteman Group
president