Piedmont Airlines Pilot Recruitment Campaign

Our Role

Branding • Campaigns • Video • Social

Challenge

Help Piedmont Airlines increase commercial airline pilot applications to fill the growing pilot shortage and stand out among other regional airlines. Refresh a successful campaign with new imagery and messaging to appeal to next group of career-focused pilots.

Solution

We established an identity and messaging to represent change in an environment of status quo and help define the competitive advantages of joining the ranks of Piedmont pilots. A new photoshoot and completely re-imagined campaign drew on imagery of Piedmont’s rich history and its ambitious move forward. A diverse group of achievers showed how Piedmont was the place for pilots to land and reach their goals.

Spirit Aerosystems Recruitment Campaign

Our Role

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Challenge

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Solution

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Clay Lacy Aviation Recruitment Campaign

Our Role

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Challenge

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Solution

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Executive Airshare Pilot Recruitment Campaign

Our Role

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Challenge

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Solution

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FlightSafety Recruitment Campaign

Our Role

Campaigns

Challenge

In the competitive aviation industry, attracting top-tier talent is crucial. FlightSafety International sought to boost attendance at hiring events across various Learning Center locations, aiming to recruit skilled pilots and aviation professionals to maintain their high standards of training excellence.

Solution

We crafted a targeted digital media campaign to connect with pilots in specific U.S. regions corresponding to the hiring event locations. The strategy encompassed a blend of industry publications, programmatic geo-targeted ads and paid social media channels. Clear and concise messaging directed interested individuals to an RSVP page, facilitating event attendance and inquiries for those unable to participate in person.

AGC Construction Careers Campaign

Our Role

Brand Standards • Social Media • Digital Ads • Video • Copywriting • Media Planning • Collateral

Challenge

There are many options for young adults looking to find a lasting career offering continuous opportunities to grow and advance. The state of Kansas needs more qualified men and women looking to grow their career in the construction field. Economic development depends on it.

Solution

We built a digital-first campaign using real voices from the field. Testimonial-driven video ads featured young professionals sharing why they chose construction—and why others should, too. All ad traffic was taken to the Build Up Kansas website where users could learn more about the vast opportunities and training available. Ads ran across Instagram, TikTok, Snapchat, and YouTube, meeting our audience where they scroll. The message was clear: construction isn’t just a job—it’s a future.