Charting the Course
Our advertising process, called Ascend, is about rising above. It’s also about digging in. Marketing that gets results requires going deep into the data, and then producing strategic creative that compels and sells. Here’s our approach.
FUEL
New to the agency? We do our homework. Check out your competitors. Review research. Then we invite your key decision-makers over for a discovery workshop. We reveal our findings and learn more about you with focused and fun discussions. We put on another pot of coffee. Then we transform raw data into meaningful insights. Now we’re getting somewhere.
LIFT
Good work takes teamwork. We ask you to join us as we experiment and explore. You’ll weigh-in on our vision boards and concepts, providing input as we refine and improve the creative product along the way.
RANGE
Extend your reach with a strategic mix of paid, earned, shared and owned media. Together we’ll choose channels that get you to your destination. We deploy digital tools for maximum engagement and trackability, allowing us to adjust strategy and tactics along the way.
ARRIVAL
Results matter. We measure our efforts against key performance indicators. You’ll get frequent, full reports that drill down to the details. We track and compare the effectiveness of everything, online and off.
