Modernizing Digital Presence: How We Helped NPUASTS Take Flight Online

In the high-stakes world of unmanned aerial systems, a strong digital presence isn’t optional – it’s mission-critical. As one of the FAA’s designated UAS Test Sites, Northern Plains UAS Test Site (NPUASTS) is at the forefront of innovation. But their outdated website and supporting assets were grounding their potential. That’s where we came in.

The Challenge: An Outdated Digital Presence

Despite leading the charge in advancing UAS technology, the NPUASTS website and associated marketing wasn’t keeping pace. They needed a modern, user-friendly platform and creative assets that positioned them as industry leaders and made it easier for potential clients, partners and stakeholders to engage.

The Solution: A Strategic Overhaul for Maximum Lift

We didn’t just give NPUASTS a fresh coat of digital paint – we executed a comprehensive transformation to enhance their brand and marketing efforts both online and offline.

• UX Study & Optimized Site Map – We streamlined navigation, ensuring visitors could easily find the information they needed, improving overall functionality.
• Refreshed Content & Strategic Imagery – We crafted clear, compelling messaging and visuals that reinforced their industry expertise, credibility, and leadership.
• Intuitive Structure – A seamless user experience designed to drive engagement and action, increasing time on site and conversion rates.
• Branding Enhancements – Developed a comprehensive brand guidelines document outlining logo usage, color palette, typography, and iconography to ensure a cohesive identity across all platforms.
• Marketing Assets – Created Canva templates for social media and PowerPoint templates for presentations to support consistent, professional communication.
• Trade Show Presence – Designed a custom trade show booth to establish a strong, unified brand presence in both digital and physical spaces.

The Results: Measurable Impact That Speaks for Itself

The new website displayed the innovation, credibility, and leadership NPUASTS is known for. And that wasn’t all.

• 182% increase in news article pageviews – More eyes on their latest breakthroughs and industry updates.
• 23% increase in clicks – Users actively exploring their services and resources.
• 18% increase in organic search traffic – Greater visibility, more opportunities, stronger authority.

Why It Matters

A website isn’t just a digital business card – it’s a powerful marketing tool. An outdated site can erode credibility and limit opportunities. By transforming NPUASTS’s digital presence, we helped them reinforce their leadership and expand their reach.

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