Getting the Right Industry Reporters and Editors Onboard
Our aviation public relations strategy for startup air-to-ground network featured flying five reporters on the client’s Citation Excel during the first media demo of its inflight connectivity platform. Publications flying included AIN/Business Jet Traveler, BCA/Aviation Week, Flying, Professional Pilot and Rotor & Wing/Avionics. Reporters put the network to the test. Making FaceTime calls. Streaming videos. Downloading ebooks. Buying products. Even managing fantasy football waiver picks.
Advancing the Demo Real Time on Social Media
Throughout the demo flight and tour of partner Avidyne, we posted photos and updates. Reporters shared these and added their own. The network’s ability to enable passengers to use their own devices and internet subscriptions when connected in flight to its Wi-Fi network drew raves. Avionics Managing Editor Amy Kluber tweeted in flight, “Can I have this for my flight home?”
Instead of telling a client or family member you have a flight and will call in a couple of hours, you can say, 'I've got a flight, let me call you in fifteen minutes.'
MOLLY MCMILLIN
aviation week editor
Proving Viability to a Skeptical Audience
We accomplished the day’s main objective of showing aviation reporters and editors the network successfully in operation. The aviation public relations strategy resulted in leading industry publications added credence to the startup’s marketing messages. AIN Editor Chad Trautvetter noted, “There were more than 50 seamless beam handovers during the 45-minute flight, proving that the engineering aspect of the system works.” Bingo. You cannot buy that kind of endorsement.