Kansas State Fair TV Commercial Wins Telly Award
03.23.15 · Greteman Group
Greteman Group, agency of record for the Kansas State Fair, was awarded a Bronze Telly for the 2014 Kansas State Fair TV commercial.
Telly Award Winners represent the best creative work from the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. The judging panel consists of accomplished industry professionals, all past winners of a Silver Telly and members of The Silver Telly Council. The organization receives more than 12,000 entries annually.
“The colorful, inviting and zany food illustrations capture your attention and make you crave the novelty and once-a-year-experience the Kansas State Fair provides,” says Sonia Greteman, agency creative director and president.
The campaign creative locks in on the fabulous fair foods, the major entertainment and the madcap midway. The theme communicates a core human need – food – and adds the urgency of not missing a must-attend social event. To view the spot, please visit https://vimeo.com/98342282.
Greteman Group was also awarded a Telly in 2013 for the Kansas State Fair commercial, which can be viewed at https://vimeo.com/48032553.
ABOUT THE TELLY AWARDS
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
ABOUT THE KANSAS STATE FAIR
It’s always a blast call at the Kansas State Fair. From the opening bell to the final grandstand blockbuster. So get on a stick and head for the world-class Midway, blue-ribbon animals and family-friendly activities. It’s pure Americana – an event not to be missed. Party with your pals and hear the hottest performers at the Nex-Tech Wireless Grandstand. Tour the many agricultural and educational displays. Win prizes. Brave heart-pounding carnival rides. Sample some fried ’n’ joy – and other culinary delights. Enormous vegetables, odd artifacts, homemade crafts and the infamous butter sculpture provide something for everyone. Nonstop fun from Sept. 11-20, 2015, the event is the largest in the state of Kansas with crowds numbering more than 350,000. The fairgrounds are in centrally located Hutchinson, Kansas. Mark your calendars now and plan to join Kansans from across the state – along with visitors of true discernment from around the world. For more information, call 620.669.3600, toll free at 800.362.FAIR or visit www.kansasstatefair.com.
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COVERAGE:
Wichita Eagle
March 25, 2015