Greteman Group Restores Wings in the Wind With Holiday Outreach
12.17.15 · Greteman Group
Greteman Group wishes its clients a new year distinguished by free, unfettered flight. And clients can’t miss the message.
They’re calling and emailing to say they didn’t have any trouble spotting the agency’s holiday greetings this year. The padded, oversize sky-blue and white envelope stood out from other festive mail delivered to their desks. Beautiful script with the words Wings in the Wind promised something special. Tucked inside they found a 10” x 12” card holding ready-to-color owl and eagle masks plus a large set of colored pencils. The original illustrations play off the stress-relieving adult coloring books that are such a rage.
The masks do more than reinforce Greteman Group’s market niche – aviation marketing. They also communicate the agency’s choice of nonprofit holiday giving: the Eagle Valley Raptor Center. It helps injured raptors regain their wings.
Recipients are encouraged to bring the black-and-white creations to life with color and to then share them by posting photos on social media and tagging them with #MyWings. You can join in by downloading online versions at https://www.gretemangroup.com/press/MyWings.
“Birds of prey exhibit such power and grace,” says Sonia Greteman, agency president and creative director. “They inspire us to conquer the sky and soar with them. Restoring injured birds to health and returning them the wild, where they belong, gives us joy. The overwhelmingly positive feedback we’re hearing from clients further adds to that.”
ABOUT THE EAGLE VALLEY RAPTOR CENTER
They come in boxes and crates. Birds of prey injured, poisoned, starving or orphaned. They leave flying free, wings in the wind. Ken Lockwood and his nonprofit Eagle Valley Raptor Center take in more than 100 birds each year, nurse them back to health, then return them to the wild.
