CASE STUDY: How Build Up Kansas Grew Its Social Media Audience by Over 20% in One Year

In 2024, Build Up Kansas set its sights on a bold goal: growing its organic Facebook and Instagram audiences by 20%. But this wasn’t just about numbers – it was about making real connections with young people, their parents, and industry professionals. The challenge? Finding a strategy that would not only boost visibility but also create meaningful engagement. Here’s how we made it happen.

The Strategy: Consistency, Variety, and Community Power

To turn our ambitious growth goal into reality, we focused on three core pillars: consistency, content diversity and community engagement.

Posting with Purpose

We committed to posting an average of three times a week on both Facebook and Instagram. But frequency alone wasn’t enough – content had to be valuable and engaging. Our strategy included:

• Job Postings – Keeping the community informed about real career opportunities.
• Industry Conference Highlights – Showcasing important events and innovations.
• Event Updates – Encouraging participation in relevant local and industry happenings.
• Industry Facts & Figures – Providing digestible, interesting insights.
• Fresh Blog Entries – Driving traffic back to Build Up Kansas’ website with deeper dives into key topics.

Visual Storytelling

We leaned into the power of images and videos to stop the scroll. From eye-catching photos to engaging clips featuring industry professionals, our visual approach ensured a dynamic, engaging experience. 

Leveraging Community Voices

One of the biggest drivers of our success? The people behind the industry. We collaborated with Build Up Kansas partners, employees, schools, professionals and students to create content that wasn’t just informative but also authentic. By featuring real stories and insights, we built credibility and relatability—two key ingredients for social media success.

The Results: Beyond the Numbers

This focused strategy paid off in a big way. Here’s what we achieved in just one year:

These numbers speak for themselves, but the impact went deeper. By tapping into a strong network of partners and community members, we created content that truly resonated. Our consistent, targeted approach didn’t just grow followers – it fostered engagement, sparked conversations, and drove traffic to essential career resources.

The Bigger Picture: Building Tomorrow’s Workforce Today

Beyond audience growth, our efforts positioned Build Up Kansas as a trusted hub for industry news, job opportunities, and career inspiration. By putting valuable content in front of the right people at the right time, we didn’t just increase visibility – we helped shape the future workforce.

This success proves that with the right strategy, social media isn’t just a tool for promotion – it’s a platform for community, education, and real-world impact. Want to build a stronger social media foundation for your brand? Let’s work together to create an engaging content strategy that truly connects with your audience.