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The Role of Webinars and Virtual Events in B2B Marketing

In today’s digital landscape, companies must stay ahead of the curve to engage corporate clients, travel managers, and key industry decision-makers. One of the most effective tools? Webinars and virtual events. These platforms provide a unique opportunity to showcase expertise, generate leads, and build long-term relationships in the B2B sector.

Establishing Industry Leadership with Webinars

Positioning your company as a thought leader is crucial in B2B and aviation marketing. Hosting online seminars on topics such as operational efficiency, emerging technologies, or regulatory updates allows you to demonstrate industry expertise. Virtual events create a space for you to engage directly with stakeholders, fostering credibility and trust. A well-executed workshop can turn your company into a go-to resource for industry solutions, increasing brand authority and customer loyalty.

Engaging Decision-Makers Through Interactive Content

Traditional marketing channels often fall short when it comes to engaging high-level decision-makers. Virtual events allow brands to connect with corporate travel managers, C-suite executives, and procurement teams in real time. By offering live Q&A sessions, panel discussions, and interactive presentations, you create a dynamic experience that encourages meaningful dialogue and direct feedback. This level of engagement leads to stronger relationships and higher conversion rates.

Cost-Effective Lead Generation with Global Reach

Unlike traditional conferences or in-person trade shows, digital workshops and streaming events eliminate travel costs and logistical challenges while expanding your reach. Businesses can tap into global audiences without the constraints of physical location. This makes webinars for aviation marketing both cost-efficient and highly scalable. Additionally, post-event engagement – such as recorded sessions, follow-up emails, and targeted remarketing campaigns – ensures continued lead nurturing long after the event concludes.

Why Work With a B2B-Focused Marketing Agency?

While webinars and virtual events are powerful, success lies in execution. Partnering with a B2B-focused marketing agency ensures your virtual events are strategically designed to attract the right audience and deliver impactful content.

  • Tailored Event Planning A specialized agency understands industry nuances and can craft online sessions that address specific challenges faced by your audience.
  • Targeted Outreach With access to industry databases and networks, an agency can promote events to high-value B2B and aviation decision-makers, increasing attendance and engagement.
  • Optimized Content Strategy Marketing experts craft compelling presentations, scripts, and visuals that keep audiences engaged and drive conversions.

Unlock the Potential of Webinars for Aviation Marketing

By leveraging webinars and virtual events, businesses can create valuable touchpoints with industry professionals, showcase expertise, and generate highly qualified leads. Whether you’re looking to educate, network, or close deals, virtual events provide an efficient, impactful way to engage your audience. Partnering with a B2B-focused agency ensures that your presentations are not only well-executed but also aligned with your broader marketing goals.

Ready to elevate your brand with webinar marketing?

Let’s Make It Happen

04.21.25 · Greteman Group

Experienced Social Media Manager Joins Greteman Group

WICHITA, Kansas – Strategic, connected and creative, Erin Bartel brings a wealth of experience to her new role at Greteman Group. The aviation-focused marketing agency known for its striking design, engaging content and results-focused campaign strategies, announces the addition of Bartel to its team as social media manager.

Bartel, who has worked in social media marketing from the medium’s inception, has managed business brands, planned and hosted influencer and press events and coordinated brand partnerships with nonprofits. In her role at Greteman Group, she is developing social strategy for clients, and producing engaging content that measurably boosts engagement and delivers tracked results for their goals.

“Erin knows how to build communities while maximizing reach – she fuses strategy and creativity to allow brands to achieve their goals,” says President Ashley Bowen Cook, Greteman Group president. “She’s always looking for the next way to make a feed fresh, relevant and critical.”

Bartel grew up in an aviation family and has always called the Air Capital home. She served as content director for an area website, overseeing content, editorial strategy and social media, and helping build it into a most-trusted go-to resource for Wichita families.

She has worked as regional marketing manager for a restaurant and has partnered with Wichita State University. She also supervised community outreach and charitable giving initiatives benefitting hundreds of local schools and nonprofits. Since 2019, she worked with more than 50 entrepreneurial women in Wichita, teaching social media workshops and offering private marketing consulting.

“It’s a great opportunity to help tell our clients’ stories through beautiful visuals and impactful messaging,” says Bartel. “I’m looking forward to working with and learning from our brilliant Greteman Group team to deliver the results clients need.”

ABOUT GRETEMAN GROUP

Greteman Group has developed an international reputation as an aviation-specialty marketing agency based in Wichita, Kansas – the Air Capital. Leading aircraft manufacturers, flight support, aftermarket services, fractional ownership, insurance, inflight Wi-Fi, regional airlines and airport analytics have entrusted their brands to Greteman Group. Clients include FlightSafety International, Northern Plains UAS Test Site, Vantis, Wichita Eisenhower National Airport, Clay Lacy Aviation, Hatt & Associates, Jetcraft, King Aerospace, Aviation Partners, USAIG, Piedmont Airlines, and George J. Priester Aviation. It also supports causes and clients such as Mark Arts, the City of Wichita, Wichita Water Partners, GLMV Architecture and MKEC Engineering. The firm is a founding member of the Wichita Aero Club and a longstanding member of the National Business Aviation Association (NBAA). Since its founding in 1989, this certified women-owned business enterprise (WBE) has developed a team of purpose-driven pros. gretemangroup.com

04.15.25 · Greteman Group

Modernizing Digital Presence: How We Helped NPUASTS Take Flight Online

In the high-stakes world of unmanned aerial systems, a strong digital presence isn’t optional – it’s mission-critical. As one of the FAA’s designated UAS Test Sites, Northern Plains UAS Test Site (NPUASTS) is at the forefront of innovation. But their outdated website and supporting assets were grounding their potential. That’s where we came in.

The Challenge: An Outdated Digital Presence

Despite leading the charge in advancing UAS technology, the NPUASTS website and associated marketing wasn’t keeping pace. They needed a modern, user-friendly platform and creative assets that positioned them as industry leaders and made it easier for potential clients, partners and stakeholders to engage.

The Solution: A Strategic Overhaul for Maximum Lift

We didn’t just give NPUASTS a fresh coat of digital paint – we executed a comprehensive transformation to enhance their brand and marketing efforts both online and offline.

  • UX Study & Optimized Site Map – We streamlined navigation, ensuring visitors could easily find the information they needed, improving overall functionality.
  • Refreshed Content & Strategic Imagery – We crafted clear, compelling messaging and visuals that reinforced their industry expertise, credibility, and leadership.
  • Intuitive Structure – A seamless user experience designed to drive engagement and action, increasing time on site and conversion rates.
  • Branding Enhancements – Developed a comprehensive brand guidelines document outlining logo usage, color palette, typography, and iconography to ensure a cohesive identity across all platforms.
  • Marketing Assets – Created Canva templates for social media and PowerPoint templates for presentations to support consistent, professional communication.
  • Trade Show Presence – Designed a custom trade show booth to establish a strong, unified brand presence in both digital and physical spaces.

The Results: Measurable Impact That Speaks for Itself

The new website displayed the innovation, credibility, and leadership NPUASTS is known for. And that wasn’t all.

  • 182% increase in news article pageviews – More eyes on their latest breakthroughs and industry updates.
  • 23% increase in clicks – Users actively exploring their services and resources.
  • 18% increase in organic search traffic – Greater visibility, more opportunities, stronger authority.

Why It Matters

A website isn’t just a digital business card – it’s a powerful marketing tool. An outdated site can erode credibility and limit opportunities. By transforming NPUASTS’s digital presence, we helped them reinforce their leadership and expand their reach.

Need a website that takes your brand to new heights?

Let’s Make It Happen

04.14.25 · Greteman Group

CASE STUDY: How Hatt & Associates Used Paid Search to Drive High-Quality Leads

The Challenge: Standing Out in a Competitive Market

Navigating the competitive skies of aircraft brokerage requires more than just industry expertise – it demands strategic visibility at the right moment. Hatt & Associates needed to ensure they were reaching potential buyers and sellers when they were actively searching for aviation brokerage and acquisition services. The challenge? Developing a cost-effective strategy that not only increased brand awareness but also delivered high-quality leads ready to convert.

The Solution: Targeted Paid Search for Maximum Impact

To help Hatt & Associates connect with the right audience, we launched a dynamic paid search campaign focused on key states with high aviation activity. By leveraging top-searched keywords and phrases specific to aircraft brokerage, we ensured their brand appeared prominently when prospects were most engaged. Every click directed potential clients to their website, providing a seamless and informative experience that encouraged further interaction.

This data-driven approach allowed us to optimize ad performance continuously, ensuring that Hatt & Associates’ budget was spent efficiently while maximizing their exposure to serious buyers and sellers.

The Results: High Engagement and Quality Leads

Our strategic paid search campaign delivered impressive results, reinforcing the power of targeted digital marketing in the aviation sector:

  • 2,600+ website visits – increasing visibility among high-intent prospects
  • 66% engagement rate – demonstrating that visitors found the content relevant and compelling
  • Average time on site: 2 minutes – indicating strong interest in Hatt & Associates’ offerings

Why It Worked: Precision, Timing and Industry Expertise

Our approach wasn’t solely about generating traffic – it was about attracting the right traffic. By targeting geographic hotspots and analyzing search behaviors, we positioned Hatt & Associates in front of motivated buyers and sellers at the perfect moment.

The aviation industry thrives on timing. Whether clients are seeking aircraft for acquisition or looking for expert brokerage services, their search behavior often indicates immediate intent. By ensuring Hatt & Associates appeared at the top of search results when it mattered most, we helped them maximize their lead generation potential.

Charting A Course for Long-Term Success 

Success in aviation marketing requires more than generic tactics – it demands industry-specific expertise and data-driven precision. By utilizing paid search strategies tailored to Hatt & Associates’ unique market, we not only delivered immediate results but also laid the foundation for sustained growth.

The power of digital marketing lies in its ability to evolve. As search trends shift and customer behaviors change, ongoing optimization ensures that brands like Hatt & Associates remain visible, competitive, and top-of-mind. Looking to elevate your aviation marketing strategy?

Let’s Make It Happen

04.07.25 · Greteman Group