December 2013 | Greteman Group | Marketing Communications

Top Suppliers Share Outlook at Wichita Aero Club Summit

This week’s Wichita Aero Club On-Air Summit proved the value of being nimble. Which is apropos since it was a recurring theme of the panelists: Rod Wilson, Air Capital Interiors; Jason Cox, Cox Machine; Woody Cottner, Global Aviation Technologies and Daniel McCoy, Wichita Business Journal.

Panelists agreed that the market will remain soft in 2014. When asked what their measure of success will be this time next year, Cottner got a laugh when he said, “If we’re still in business.” All agreed that emerging technologies promise to transform their businesses – making education critical. All extolled the training offered at the National Center for Aviation Training, Wichita Area Technical College, Wichita State University and the National Institute for Aviation Research. In this area, Wichita has a leg up.

Aviation Summit — Pictured Left to Right: Rod Wilson of Air Capital Interiors, Jason Cox of Cox Machine, Woody Cottner of Global Aviation Technologies and Daniel McCoy of Wichita Business Journal. Photo by Dan Moore.

The speakers stepped up when congressional leaders scheduled to speak had to step down. A schedule change had both houses in session this week, keeping them in D.C. Wichita Business Journal aviation reporter Daniel McCoy did a commendable job moderating. You can read his coverage here: http://www.bizjournals.com/wichita/blog/2013/12/aero-club-suppliers-see-change.html?ana=e_du_pub&s=article_du&ed=2013-12-16&page=al

Wichita Aviation Summit — Woody Cottner of Global Aviation Technologies answers an audience member’s question during the Wichita Aero Club On-Air Summit. Photo by Dan Moore.

* Photos provided by Dan Moore.

Rockport Publishers’ publication features Greteman Group logos

Rockport Publishers’ new book, Design: Logo An Exploration of Marvelous Marks, Insightful Essays and Revealing Reviews includes 20 Greteman Group-created identities.

Botanica Gardens
Botanica Gardens Downing Children’s Garden
Chris Brunner
City of Derby
City of Wichita Nomar
Greteman Group
Horses to Humans
Hutton Construction
Kansas Aviation Museum
Klausmeyer Natural Medicine
Lewis Energy Group “Lewis Air Legends”
Real Men, Real Heroes
Royal Caribbean “Fit4Life”
Royal Caribbean “Healthy Workplace Alliance Advancing Employee Wellness”
Royal Caribbean “Wellness Warrior”
Signature Flight Support
Skyfish Energy
Spay|Neuter Kansas
Wichita AeroClub
Wichita Economic Development “Final Friday”

Design: Logo, by Von Glitschka and Paul Howalt, showcases more than 300 logo designs chosen by two leading identity designers. The book also includes information such as “Close Ups,” in which the authors dissect 20 projects and identify the details that make each so successful. Rockport’s books present the best in design from around the world and the inspiration that lies behind each featured piece.

Greteman Group work featured in international design publication

HOW Magazine recently selected creative developed by Wichita-based Greteman Group for inclusion in its design annual.

HOW’s International Design Awards featured Greteman Group’s aviation-inspired “Gift of Lift,” a three-dimensional holiday mailer and web gallery. The mailer contains everything needed to create a flying machine – wings, stabilizers, fuselages, propellers and engines. Recipients could create a modest bird or something magical. The Gift of Lift campaign benefitted the Lindbergh Foundation’s Aviation Green initiative. By raising awareness of past earth-friendly technological advances, the agency hoped to inspire even more.

HOW’s International Design Awards will prominently recognize winners in its March 2014 issue as well as on its online gallery. Designs categories include posters, packaging, gifts, illustration, photography, infographics and more. The issue features both winning design and designers. Winners span the globe and represent design innovation on an international scale.

About HOW Magazine Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand still includes an award-winning magazine, but has grown to encompass a host of products and events including several design competitions, HOW U’s online design courses, design books at MyDesignShop.com and more.

Supporting visuals can be downloaded at: https://www.gretemangroup.com/press/Holiday-2013/images/GiftOfLift.jpg

A Win for General Aviation

The U.S. aviation industry celebrated this week at a rally in Wichita, Kansas. There were Republicans and Democrats. CEOs and union workers. Leaders of industry and government.

What brought these diverse groups together? It was legislation the U.S. Congress actually passed. And President Barack Obama signed.

The Small Airplane Revitalization Act (SARA) is worthy of celebration. Indeed, it has the potential to launch a new era in general aviation. U.S. Rep. Mike Pompeo, R-Kan.; the Wichita chapter of the International Association of Machinists; representatives of the major Wichita manufacturers and others gathered to acknowledge this truly bipartisan effort and its global impact. EASA and the regulatory agencies of most major manufacturing nations are working together to create a similar integrated approach.

Small Airplane Revitalization Act (SARA) Rally — **The Right Idea at the Right Time**
A diverse group gathered to acknowledge the recent signing of the Small Airplane Revitalization Act (SARA) and what it means to general aviation.

Unanimous Support

In an era of near-gridlock in U.S. politics, Pompeo’s bill passed both the U.S. House and Senate without a single vote against it. What a testament to its strength and unassailable value.

The bill requires the Federal Aviation Administration to adopt new rules governing certification of light general aviation aircraft by the end of 2015. The worthy goal: increasing safety while reducing costs.

Everyone at the rally agreed that, for years, the industry has suffered from excessive regulation that drives up the cost of producing new aircraft.

“It’s become more expensive than our traditional markets can afford,” said Beechcraft CEO Bill Boisture. He added that manufacturers can’t always justify the cost of developing new products. The new regulations should help change that.

Solutions and Standard-Bearers

Pete Bunce, president of the General Aviation Manufacturers Association, said the new law could cut manufacturing certification costs in half. He also talked about how general aviation had long needed a champion and went to Mike Pompeo three years ago as an incoming congressman. “We went to the one man who knows this business right down to his core,” Bunce said. Together they sat down, strategized and identified legislators who would co-sponsor a bill focused on safety, jobs and the American people.

I can vouch for Pompeo’s passion and knowledge of aviation. He founded Thayer Aerospace and served as its CEO for more than a decade. Our agency worked with him. Before leaving that position for new challenges, he learned a thing or two about manufacturing and delivering aircraft components.

Upon taking office in January 2011, Pompeo set about tackling the problem of overregulation. “The industry I’d been in for 17 years was in trouble,” he said.

Mike Pompeo and Sonia Greteman — Man of the hour, Congressman Mike Pompeo. — with Gail Bowen, Sonia Greteman, Mike Pompeo, Ashley Bowen Cook and Deanna Harms.

More Planes, More Jobs

Pompeo predicted that the legislation will help foster new jobs in aviation manufacturing clusters such as Wichita. Business aviation already accounts for $150 billion in economic activity and nearly 1.2 million jobs in the United States alone.

SARA delivers some seriously good news to the global aviation sector, and the folks who attended this rally were definitely celebrating.

“This is a lot of fun,” Pompeo told the crowd. “And as a member of Congress, I don’t often get to have a whole lot of fun.”

Aviation Revitalization Rally — Jim Walters, SVP, human resources, Cessna; Don Pufahl, CFO for Learjet Wichita; Debbie Gann, VP, communications & public affairs, Spirit AeroSystems; Congressman Pompeo; Frank Molina, president, IAM District 70; Pete Bunce, General Aviation Manufacturers Association president; and Bill Boisture, Beechcraft CEO.

This Holiday, Test Your Love and Knowledge of Flight

Greteman Group, an agency based in the Air Capital of the World, has designed an online aviation trivia game that it hopes flight enthusiasts will play again and again. And that it will inspire some good-natured competition.

It’s called Plane on the Brain. The game’s free, fun and fast. Responsive design allows you to play it on any platform: desktop, tablet or smartphone.

Powering Connection

For its clients, Greteman Group created a custom deck of aviation trivia cards that ties into the online game. The game functions independently of the cards, though, so anyone can play. Social-media-sharing functionality spreads the joy – and potentially some genial one-upmanship.

As is its yearly custom, Greteman Group is also making a donation to a deserving nonprofit. This year the beneficiary is the Kansas Aviation Museum. This national gem promotes the living heritage of flight. Teaching the next generation (and reminding the rest of us) how aviation gives wing to dreams.

“A common creative thread unites all of our holiday campaigns,” says Sonia Greteman, agency president and creative director. “Each encourages interactivity. Which, when you think about it, is the very meaning of the holidays. Sharing moments that build memories.”

Upon learning of this year’s gift, KAM President Lon Smith, immediately sent the game-site link to his board, members, staff and friends of the museum. “I’m hoping the fun people have with it prompts them to come out to the museum,” says Smith. “And, for the competitive gamers, think of the advantage they’ll gain by ramping up their aviation knowledge.”

About the Kansas Aviation Museum

The Kansas Aviation Museum preserves and promotes the birth and living heritage of flight. It is housed in the historic, art-deco terminal that once served as Wichita’s municipal airport. During the 1940s, it was one of the busiest airports in the nation. In 1944, a take-off or landing occurred every 90 seconds. Luminaries including Charles Lindbergh, Amelia Earhart, Gregory Peck, Howard Hughes, Wiley Post and many others crossed the ramp. It’s said that Fred Astaire once entertained fellow passengers by dancing in the atrium while waiting for his flight. Today, the museum houses a world-class collection of significant aircraft; a huge archive of records, schematics, photos and books; and wide-ranging aviation memorabilia. It is also home to the Kansas Aviation Hall of Fame. Building on this solid base, the museum is tackling its next challenge – to build an aircraft display facility to protect and display its priceless collection of preserved and meticulously restored aircraft, and to transform the interior of the historic terminal building into a center for aviation history, research and education to match its irreplaceable assets and to do justice to Wichita, the Air Capital of the World. To learn more, visit KansasAviationMuseum.org.

Image: https://www.gretemangroup.com/press/Holiday-2013/images/planebrain.jpg

URL: PlaneOnTheBrain.com

COVERAGE

General Aviation News
January 8, 2014

GigaPilot
January 8, 2014

BlueSky Business Aviation News
December 19, 2013

Wichita Business Journal
December 13, 2013

Wichita Eagle
December 13, 2013

Wings over Kansas

Kansas Aviation Museum
December 13, 2013

SiloBreaker
December 13, 2013

Airsoc
December 13, 2013