October 10, 2011
CONTACT:
Joan Mirabile
USAIG Vice President
W 212.859.3910
jmirabi@usau.com
Jennifer Szambecki
Greteman Group
Brand Manager
C 316.670.6261
jszambecki@gretemangroup.com
FOR IMMEDIATE RELEASE
Day 1 Reception Introduces New USAIG Brand, Website, Safety Initiatives
WICHITA, KS – USAIG celebrates its new safety programs, brand and website with a reception Monday, Oct. 10, at the annual NBAA convention in Las Vegas. The reception is set for 5-6 p.m. at the USAIG booth, No. C10044. Wine will be served.
The company, which has been America’s First Name in Aviation Insurance since it was founded in 1928, brings fresh energy and a dynamic new brand to NBAA 2011, debuting a revamped website and Performance Vector, a new web-based safety training program for its turbine customers. Performance Vector offers human factors-based training for both individuals and large groups, all online for convenience and accessibility anywhere on the planet.
“We have remained an international leader in aviation insurance for all of our eight-plus decades,” says David McKay, USAIG President and Chief Operating Officer. “Our new look and user-friendly website reflect that leadership, as does our new safety initiative, Performance Vector. This all-online training delivers particular value for corporate operators. Stop by, help us celebrate, and we’ll be glad to explain how Performance Vector can help enhance your operational safety.”
USAIG trusted its rebranding and website development to Wichita-based Greteman Group, a branding agency with broad experience and expertise across all segments of aviation. The brand drives home USAIG’s exclusive focus on aviation, and the website includes new functionality that makes it much easier for both aviation operators and insurance brokers to do business with the company.
“USAIG stands for confidence and security,” says Sonia Greteman, president and chief creative director of Greteman Group. “Its new brand reflects that, with aviation imagery and elements of flight that instantly communicate its mission. But it pushes even further with a progressive sky-blue color palette and direct messaging that communicates who they truly are. It took courage for such an established company, so rooted in aviation tradition, to make this bold statement. That decision will pay off in renewed interest and a new spirit.”
About USAIG
United States Aircraft Insurance Group (USAIG) provides a complete spectrum of coverage options for owners, operators, manufacturers and maintainers of corporate, private and commercial aircraft. This U.S.-based insurance pool was founded in 1928 by World War I pilots and businessmen David Beebe and Reed Chambers. It has been a member of NBAA since 1953. In its efforts to remain the world’s leading aviation underwriting company, USAIG constantly innovates to deliver unique aviation insurance products and services. That includes introducing the industry’s first science-based, risk-reducing fatigue-management solution. USAIG is managed by the United States Aviation Underwriters (USAU), which is responsible for selecting business submitted by licensed producers, underwriting, binding coverages, issuing policies, arranging and collecting reinsurance, collecting premiums and settling claims on the pool’s behalf. It is headquartered in the New York financial district and maintains the industry’s most extensive network of underwriting and field claims offices. USAU’s wholly owned subsidiary, Toronto-based Canadian Aviation Insurance Managers (CAIM) manages the Canadian Aircraft Insurance Group (CAIG) insurance pool. USAIG is a subsidiary of General Re Corporation, a Berkshire Hathaway company. www.usaig.com
About Greteman Group
Greteman Group has developed an international reputation as an aviation-specialty marketing agency based in Wichita, Kan. – the Air Capital. The world’s leading aircraft manufacturers, flight support and aftermarket services entrust their brands to Greteman Group. These include FlightSafety International, Flexjet, Bombardier Aerospace, Signature Flight Support, Dallas Airmotive, USAIG and Spirit AeroSystems. Greteman Group has been a Metro Award winner and a recipient of the Business Marketing Association’s Pro-Comm Awards. It has been recognized in such publications as Adweek, Advertising Age, Aldus, Communication Arts, Designing Identity, Identity, Graphic Design USA, Graphis, Hotels, HOW, Novum, Print, Step-By-Step, and by such organizations as the Mead Top 60, Kansas City Art Directors, Strathmore, International Festivals, Graphex Art Directors, and The National Library Council, American Advertising Federation, American Institute of Graphic Artists, Public Relations Society of America, and American Marketing Association. The firm is a founding member of the Wichita Aero Club, and agency President Sonia Greteman heads its communications committee.
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