Sonia Greteman - President/Creative Director

Otto Lilienthal said: “To invent an airplane is nothing. To build one is something. To fly is everything.” Sonia understands. “Awards and great work are something. Results are everything.”

Whether increasing a client’s market share or connecting with new audiences, Sonia helps her team achieve maximum altitude. Challenging writers and designers to dig deeper, think smarter. Clients don’t get lost in the shuffle. They know Sonia’s directly involved.

Two decades of helping build some of the world’s best-known brands puts Sonia in demand outside the office, too, working tirelessly to promote culturally rich, visually satisfying environments. World travel fuels Sonia’s creative fires. Her reverence for other cultures infuses our own corporate culture and our creative with a quality you might simply call soul. You can hear her laugh from one end of our building to the other. Reminding us it’s easier to fly when spirits are light.