Sonia Greteman 
01.12.12 Advertising Aviation Creative
An update and thank you from Rainbows United recently came across my desk. It announced that the nonprofit’s 8th-annual Fashion Passion fundraiser drew a record attendance – and funds. The runway show and auction – appropriately titled “Runway” – sold out more than a month in advance and generated $190,000 in revenue, a 21 percent higher return.
This was our first year to provide creative for the show. We loved every minute – from working with a team eager to embrace a bold, new direction to helping elevate Fashion Passion into one of Wichita’s must-attend events.
The Power of Story
The night’s double entendre themeline paid homage to Wichita’s rich aviation history, while promoting the runway show. Sultry, WWII-inspired imagery inspired a mysterious, femme fatale named Lola who added sizzle to the spy-thriller stage performance. Justin McClure’s motion graphics took our collaboration to a new level and gave the show heart-pounding energy.
Greteman Group salutes Hale Ritchie, Deb Voth, Stephanie Harder and countless others who made this event soar. The evening’s 600 guests left with more than fashiotini glasses, exclusive passion-for-fashion gift bags and fabulous auction packages. They walked out of the Beech Activity Center knowing they’d made a difference for hundreds of deserving children and their families.
Rainbows United serves 3,500 children with special needs, birth through age 21, and their families in the Wichita area. Click to learn more about Rainbows United.
I’m biased, yes, but this was truly an inspired and inspiring evening.