Our favorite part of NBAA: connecting with friends.

This logo evokes memories of Ashley's favorite childhood T-shirt.

Time to head home. Thanks, Jack, for giving us a lift in your newly refurbed Hawker 4000. Sweet, quiet ride.

NBAA 2011: A Promise Made Good

We've heard the forecasts. Watched the markets. And worked to prove the naysayers wrong. NBAA 2011 found many Greteman Groupers walking the Las Vegas Convention Center floor. The optimistic mood matched our own.

Walking through the static displays and convention floors everyone spoke of new, forward momentum. A packed rally at the Greater Wichita Economic Development Coalition's booth featured the Wichita Air Capital of the World mark. Press conferences and receptions for clients Signature Flight Support, Bombardier Business Aircraft, FlightSafety International and USAIG inspired us by their continued, forward-thinking investment in programs and support worldwide. This industry's moving forward, we're proud to provide some of the fuel.

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Bombardier Learjet Gives Power to the People

Miracles do happen. We pulled off a one-day, dawn-to-dusk photoshoot that resulted in a video all parties can be proud of. We scripted, shot and edited video and created dynamic moving graphics to underscore the amazing transformation that has taken place at the facility. We interviewed key team members, asked the right questions to allow the people to tell their own story, with pride, enthusiasm and truth. If a picture speaks a thousand words, then video must speak volumes. We're told that Bombardier Learjet team members heard it loud and clear.

The State of Business

Businesses unite through the Kansas Chamber of Commerce. And now they have a better virtual gathering place. The re-imagined updated brand and user-friendly site promotes social-media connection, political advocacy, issues backgrounding, far-reaching programs and chamber events. An easily navigated member directory along with Chamber management bios and photos foster better relations and clearly designated roles. A live streaming Twitter feed gives constituents an easy way to keep up on rapidly changing issues, especially useful durin gthe legislative session. All work together toward a common vision: making Kansas the best state in the nation in which to do business.

Click to view KansasChamber.org

Reclaim the Name

Use it or lose it applies to more than just your freedoms. If you don't play to your competitive advantage, you risk having it taken away. In Wichita, we've been part of a grassroots effort to reclaim our name: Air Capital of the World.
In 1928, Wichita held a logo contest to claim the title Air Capital of the World. The winner found its way onto everything from car grilles to flour sacks.

Our pro bono campaign builds on the Chamber's initial efforts 80-plus years ago. Kansas just celebrated its centennial of flight and the aviation industry's rebounding. Be part of the initiative by downloading and using the logo on your materials.

Wichitaaeroclub.org/AirCapital

Click to view the full ad

A Fast Finisher

Nothing shows loyalty like wearing branded apparel. The GG design team thrilled in figuring out how to wrap the design around a three-dimensional human form so all angles looked great. Each curve presented a new challenge and another opportunity to communicate the Bombardier brand. This high-end cycling jersey and shorts showcase Bombardier's complete range of private jet solutions - from fractional ownership and pre-owned to whole aircraft. And the jets that make grounded mortals swoon: Learjet, Challenger, Global. Our artists and resourcing team went off the beaten path to meet this challenge. Ensuring materials and construction equaled the high-performance design. This number's definitely ready to hit the road. And to break away from the pack.

Where Legends Live

Rod Lewis is a man on a mission, inspiring the next generation to learn about and appreciate our aviation history. What started with a single T-28 Trojan has grown into an impressive collection of 24 warbirds known as the Lewis Air Legends. If you share this passion for vintage aircraft, you'll want to spend some time on the recently launched website. Check out the world-speed-record-holding F8F-2 Bearcat, "Rare Bear." See footage of the immaculately restored WWII-era P-38F Lightning, "Glacier Girl." Learn about the daring rescue that recovered this sole surviving member of the Lost Squadron, entombed in ice for 50 years. See these incredible flying machines (and more) in action, in person. The site notes when and where the Lewis Air Legends perform next. Thrills await you

Click to view LewisAirLegends.com

A Veteran Takes Wing

The most venerable name in aviation insurance now sports the freshest brand. New client, United States Aircraft Insurance Group embraced our suggestions for creative that really soars. A striking, unexpected look positions USAIG as the progressive, customer-first company it is.

The newly redesigned website lets clients and brokers easily navigate everything from products and services to claims and applications. A newsroom keeps you in the know, while a value-added safety section lets customers connect with experts, tap into unique programs like Performance Vector, and download info. All work to enhance aviation safety and make it possible to launch many of the world's most important aircraft and space vehicles.

The brave aviators who helped hasten the end of World War I by crippling the Red Baron's "Flying Circus" founded USAIG in 1928. The team that leads USAIG today honors that heritage by showing a heroic disregard of doing things the same old way. Which is why it's always been - and remains - the industry leader.

Click to view USAIG.com

Click to view the entire USAIG brand

Safety Standdown Ramps Up Online

Bombardier's industry-leading Safety Standdown impressed us from the get-go. Fifteen years later, the Standdown's stronger than ever, expanding to markets overseas. And we're keeping the conversation going with a new, interactive website. Open forums offer commentary, photo/video sharing and safety updates by experts and peers. Sign-ups keep safety front and center with alerts and enrollment for free seminars. Regularly updated content makes the site worth frequent repeat visits. It doesn't matter whether you fly a Bombardier aircraft. Just that you want to be the safest pilot, flight crew, maintenance technician or flight-department manager possible. Remember the mantra: "Learn-Apply-Share." Safety affects us all. And doesn't happen just once a year.

Click to view SafetyStanddown.com