We keep on top of the trends – in aviation, marketing, digital, social media – even art. We analyze, criticize, admire. And share our insider’s perspective. Click here to make sure you don’t miss any of these informative, quick reads.

The creative industry’s premier publication, recently featured the Kansas State Fair TV spot on its portfolio site. Meanwhile, the fair’s advertising campaign captured five first-place awards from the International Association of Fairs and Expositions. It all worked. Attendance was the highest in more than a decade.

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Wichita Healthiest Employers

We like to break into a sweat at the office. Not from stress. From a refreshing lunch-hour workout. It’s just one of the many ways we stay happy and healthy at work. The Wichita Business Journal, Preferred Health Systems, and the Greater Wichita YMCA honored our efforts this year by naming us one of Wichita’s healthiest employers for 2011. The award focuses on company culture, leadership commitment, employee participation and other measures. We appreciate the recognition, and we know that our wellness programs make us winners every day. Special thanks to office manager Carol Farrow, our own wellness champion.

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Making Kansas the Best Place to do Business

Watch for dynamic new digital and print materials that tell the Kansas Chamber’s story. How it’s working to make Kansas the best state in the nation to do business. Advocating for policies that reduce employer costs. Promote job creation. Spur growth. And to do it through private funding.

The Chamber represents businesses large and small, from multinationals to one-person firms, urban centers to rural expanses. Its recent agency review led to our being chosen as its marketing partner. Online surveys, interviews and workshops have helped us identify challenges and opportunities.

There’s a new twist on the Planet Hair website. Yes, it’s gorgeous, as befits this progressive, edgy salon. But the real cool stuff is under the hood. The site employs an extremely user-friendly content management system that makes it a breeze for the good folks at Planet Hair to change and update, without fear of altering the site’s strong, cohesive look. New stylist? No problem – just add her photo and bio. Different product mix? Ditto. Updates are as easy as, say, editing a word document. They have complete control. So they can keep their website as fresh and up-to-date as their hair styles.

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Derby Finds its Way

Derby, Kansas, has it goin’ on, and soon visitors will have bright, fresh wayfinding to guide them to the town’s many attractions. Looking for Rock River Rapids? Heading to High Park? The new signs will make getting there half the fun. Bold blues invoke the sky, earthy greens reflect the natural environment and an eye-catching icon pays homage to Derby’s many tree-lined avenues, while its overlapping elements symbolize community togetherness.

Status Electricity

There are many great reasons flight departments around the globe trust their aircraft, passengers and crew to Signature Flight Support, the world’s largest FBO network. More worldwide locations, unmatched service, exceptional facilities. Now there’s another. The Signature Status program rewards operators simply for doing what they’d do anyway – use Signature FBOs whenever they have the opportunity. A high-energy motion-graphics-driven video on the company’s website introduces the program; online and print ads promote it, and a striking brochure explains the details. The program’s headline says it all: “Touch Down. Move Up.” Check out the video here.

Find Your Way to Well

Our agency culture is into feeling good and being our best. We’re so crazy about our own wellness program, we decided to package it in a nice little online kit to share with our clients and friends. We call it Your Way to Well. It includes lessons learned along the way in creating the steps needed to launch your own company wellness program. What works. How to get going. Ways to motivate your team (and yourself). It offers creative challenges to get people involved and ideas to help you get started. Visit and take our little quiz. Download posters. Check out the daily tips. And, most of all, have fun doing it your way to achieve your personal health goals.

Could Your Way to Well help you start your own wellness program – or stimulate interest in an existing program that has perhaps lost some of its zazz? We sure hope so. As a first step, sign up for free monthly tips.

Soar on Silver Wings

A pop-up card to celebrate the holidays arrived jubilantly in Bombardier clients’ mailboxes last December, letting them know that fun, joyful greetings are not a thing of the past. A warm, simple message. Inspiring jets popping up, rising into the heavens. Making it, once again, one of the most anticipated cards of the season. We’ve heard that it stood proudly on display in many executive suites around the globe.