Greteman Group eNews - Winter 2012

The Hutton Brand, True Concrete Collaboration

Hutton Construction’s star begins to shine long before blades dig earth or mortar meets brick. Hutton gets inside clients’ heads to ensure that each project meets needs, exceeds expectations, comes in on time and on budget and with the least possible disruption to ongoing activities. A new brand and website lay a solid foundation to communicate the benefits of Concrete Vision.

Passion on the Runway Fuels Rainbows United

Lola was everywhere. On billboards larger than life, gazing off into the clouds. Mysterious. Intriguing. Dark but elegant, you get me? I had to check it out for myself. Find out what drove her passion. Her Fashion Passion. When I got to the joint, it looked like half of Wichita had the same idea. So I did some nosin’ around on the QT. Seems Rainbows United made off with $190,000 on the gig – $40,000 more than last year. An all-time record. And Lola? She stole the show.

Inside FlightSafety's Industry-Leading Simulation

You think a modern jet defines sophistication? A full flight simulator has to replicate everything a jet does – all with its feet firmly bolted to the floor. A new video showcases FlightSafety International's state-of-the-art center for simulator design and manufacture, from the first conceptual engineering to the last bit of shine and polish. Justifiably proud of its amazing new facility, FlightSafety now has the perfect vehicle to help spread the word about its industry-leading simulation capabilities.

Flexjet Magazine in iPad-Friendly Format

No matter how Flexjet fractional owners prefer to keep in touch, Flexjet Direct accommodates their needs. Originally a glossy print magazine, Direct continually evolves to connect with owners on the go. Still in print for those who like a hands-on approach, the magazine also comes in an interactive online version, now tablet friendly. It’s hard to get more Direct than that.

Bring Greteman Group's Expertise Onboard

When you have aircraft to sell, support or safeguard – you need an agency that’s done what we’ve done. Someone with industry expertise. We know an elevator from an aileron – and so much more. But we don’t want to tell you. We want to show you. Be prepared to drop your airstairs and invite us in. Research shows that video can ramp up the buying decision by 70+ percent. Which is great. Because we’re fueled. And ready on the ramp.

How to Get the Most From Your Agency

We do a lot of thinking about new business and what we look for in a new client. Which makes us think that current and prospective clients probably give equal thought to what they’d ideally like in an agency.

We’ll show you our list if you show us yours.

1. Forego the RFP. Start the relationship right. Check out what we’ve done for others. Meet with us and see if the chemistry’s right. Listen to what we might do for you. If the stars seem to be aligning, give us a project and see if we can deliver on our promise.

2. Be our partner. Share the good, bad and the ugly. The more we understand your objectives, sales goals, challenges and budgets, the more strategic we can be. Don’t try to shield us from information overload. Truly, we can take it.

3. Give us feedback. We crave it. And we need it. It’s how we get better. And celebrating successes keeps us your highly motivated, able-to-leap-buildings-in-a-single-bound dream team.

4. Build in planning time. We like to step back and lay out a rough plan for the upcoming 12 months. That way we can prioritize, integrate efforts and maximize budgets. It also helps us staff appropriately so we have the expertise and horsepower when needed. And planning doesn’t just happen once a year. We develop creative briefs, estimate jobs and secure approvals – all before a project ever begins. Planning upfront helps us reduce missteps and mistakes, inefficiencies and cost overruns. And the final project is so much better when it’s not developed in panic mode.

5. Trust our expertise. Hopefully you’re relying on us as an agency because you believe we have unique marketing skills – and not because you think you’re too busy to do it yourself. We promise to listen to you and to depend on you as the ultimate, knowledgeable guardian of your brand. Have faith in our ability to communicate your message. Powerfully. Passionately. Persuasively.

6. Tell it to us straight. On occasion, difficult conversations need to take place. If they don’t, misunderstandings build walls where there should be none. We’re on your side. If you’re miffed, tell us, not your colleague or wife. We’ll do our best to straighten it out.

7. Respect our team. We understand an occasional late night or weekend gotta-have-it emergency. It’s inherent to the business. But chronic end-of-day calls with changes that have to be made by the next morning’s 9:00 meeting zap the team. Help us help you by developing strategies to avoid always running defense.

8. Strive for greatness. We want to win. To help you win. Allow us to explore. Push boundaries. Take risks. Let us elevate you above the competition. We call our strategic planning process Ascend. It’s not just something on paper. That drive permeates our culture. Expect our best.

9. Assign a primary contact. We’re happy to work with multiple members of your team, but have one person who can navigate your internal politics to advance projects and see them through to their successful end.

10. Laugh with us. Let’s sell goods, change minds, capture hearts – whatever it takes to make your business optimally successful. If we can also keep things light, even when the situation gets tense, work feels, well, less like work.

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