Yes, your email signature is the last thing read in an email. But that doesn’t mean it’s not important. Its end-of-the-line positioning makes it even more so.

It signs off your message in a professional, comprehensive way. Later, if the recipient returns to find a contact phone or address, it’s there. When large multinational companies have every team member use a standardized, consistent email signature, it reinforces their cohesion. When small mom-and-pop shops use a savvy signature, your estimation of them rises. (more…)

Share your environmental initiatives with customers, colleagues and other stakeholders.

Each April, Earth Day reminds us to be good stewards of our environment. Not just for ourselves, but for generations to come. In spite of the economic challenges the aviation community has been battling, it continues to push forward on green initiatives, particularly emissions and noise. (more…)

Businesses on Facebook have been made to feel like second-class citizens. Their less-than-special pages have never functioned like personal pages. Couldn’t like your friends, tag them in photos, or send them a message. (more…)

Mobile marketers rejoice: Industry leaders have finalized guidelines to make on-the-go advertising more streamlined for advertisers, online networks and agencies alike. (more…)

More than 19,000 attended Heli-Expo 2012 at the Dallas Convention Center. For the fourth year in a row, the show featured a record number of exhibitors – 650, up from 625.

Two helicopters. Separated by the length of the Heli-Expo 2012 convention floor. Worlds apart in every way. Except one: Both ignite your imagination, as only a helicopter can. (more…)

What can marketers and clients do when they want to spread the word about an important topic on a shoestring budget? The answer often lies in guerilla marketing, word-of-mouth and earned-media tactics. (more…)

Thanks to longtime client Patrick Sniffin with Signature Flight Support, my colleague Kevin Jenks and I are San Diego-bound next week. We’ll be attending our first-ever NBAA Schedulers & Dispatchers Conference, January 14-18. Patrick’s been telling us how great the conference is, and we’ve decided it’s high time we experience it ourselves. (more…)

With the New Year comes resolutions, a refreshed outlook on life and – new this year – sponsored stories in your Facebook news feed.

Starting in early January, Facebook users will start to see these ads. These sponsored stories will look the same as other postings appearing in the news feed, but will be distinguished by a link that reads “Sponsored” below the post. (Mobile users won’t initially see the stories, but that’s planned for later in the spring.) (more…)

Full disclosure. Growing up with an aviation photographer for a dad influences my belief in the power of visual storytelling. That said, the facts are also on my side.

The Wharton School of Business reports that quality video can increase retention up to 50 percent over print and accelerates buying decisions by as much as 72 percent. Forrester Research predicts a 70+ percent growth in online video advertising next year.

So, my question to you, what are your plans for video in 2012? If you’re still in the planning phase, here are some examples to prime the creative pump. (more…)

Whether you’re planning to sell logoed items at your Oshkosh booth later this month or taking a down payment on a turboprop, if you haven’t yet tried the sweet new Square credit-card reader, I suggest you check it out. It’s efficient, secure and cost effective. Both the reader and the application are free. There are no monthly fees or contracts. You simply pay a per-swipe fee of 2.75 percent. Add 15 cents for a manual-entry transaction. (more…)