Businesses on Facebook have been made to feel like second-class citizens. Their less-than-special pages have never functioned like personal pages. Couldn’t like your friends, tag them in photos, or send them a message. (more…)

Mobile marketers rejoice: Industry leaders have finalized guidelines to make on-the-go advertising more streamlined for advertisers, online networks and agencies alike. (more…)

More than 19,000 attended Heli-Expo 2012 at the Dallas Convention Center. For the fourth year in a row, the show featured a record number of exhibitors – 650, up from 625.

Two helicopters. Separated by the length of the Heli-Expo 2012 convention floor. Worlds apart in every way. Except one: Both ignite your imagination, as only a helicopter can. (more…)

Highly targeted email helped fill every seat at Bombardier's last Safety Standdown.

Effective Email Marketing

Email marketing has always seemed to be the redheaded stepchild of the Internet. Its reputation isn’t surprising, given the infuriating amount of spam and phishing schemes we’re subjected to every day. But despite this, email marketing’s benefits make it a vital part of your total marketing budget. Its main strength lies in its role as a permission-based medium. Because email marketing can only to be sent legally to those that opt-in to receive it, you can safely assume that everyone seeing your message already has an interest in your product or service. Coupled with the fact that it’s inexpensive to get started, email marketing can lead to a higher ROI than other marketing channels. (more…)

What can marketers and clients do when they want to spread the word about an important topic on a shoestring budget? The answer often lies in guerilla marketing, word-of-mouth and earned-media tactics. (more…)

With the New Year comes resolutions, a refreshed outlook on life and – new this year – sponsored stories in your Facebook news feed.

Starting in early January, Facebook users will start to see these ads. These sponsored stories will look the same as other postings appearing in the news feed, but will be distinguished by a link that reads “Sponsored” below the post. (Mobile users won’t initially see the stories, but that’s planned for later in the spring.) (more…)

What Christmas is to elves at the North Pole, NBAA is to Greteman Group. As the days tick off, the activity in our agency continues with a focused intensity. Deadlines that must be hit. Last-minute client requests that need to be worked in. Production files to check and check again. (more…)

Be honest. You see the benefits of tracking the results of your online marketing efforts, but do you fully tap into this resource? Maybe it’s a matter of no time. Or limited staff. Or lack of knowledge.

Google Analytics can help. Find someone who has achieved this certification (yes, we have it), or have someone on your team go through the certification process. It’s worth the effort. (more…)

A remarkable number of companies really bugger up the fantastic opportunity that social media provides. It boils down to the same issue that most companies have with their website: It’s not about what you want to say, it’s about what people want to hear.

Here’s an example of what I mean. Billboard ads aren’t voluntary. If it’s on the side of the highway and you read it, that’s it. What has been seen cannot be unseen. The marketer wins. (more…)

Attending EBACE? You have to check out the future at BBA Aviation (Booth No. 7030, Hall 7).

BBA Aviation – home of our clients Signature Flight Support and Dallas Airmotive – features an all-digital presentation that does more than simply convey static messages. It lets you interact with it. (more…)