L to R: Clay Lacy, Bill Lear and Danny Kaye in Lear Jet mock-up.
Photo courtesy of airportjournals.com

The legendary aircraft salesman, now retired but still going strong at age 85, recounted lessons learned in his 30 years of globetrotting sales. And we were taking notes. (more…)

Blair Aerosports Rebel 300. Photo credit: Tony Blair

Asia’s largest aerospace show didn’t disappoint. Record visitors. Record deals. The biennial Singapore Airshow, Feb. 14-19, pulled in 145,000 attendees from 128 countries. (more…)

Mobile marketers rejoice: Industry leaders have finalized guidelines to make on-the-go advertising more streamlined for advertisers, online networks and agencies alike. (more…)

More than 19,000 attended Heli-Expo 2012 at the Dallas Convention Center. For the fourth year in a row, the show featured a record number of exhibitors – 650, up from 625.

Two helicopters. Separated by the length of the Heli-Expo 2012 convention floor. Worlds apart in every way. Except one: Both ignite your imagination, as only a helicopter can. (more…)

Highly targeted email helped fill every seat at Bombardier's last Safety Standdown.

Effective Email Marketing

Email marketing has always seemed to be the redheaded stepchild of the Internet. Its reputation isn’t surprising, given the infuriating amount of spam and phishing schemes we’re subjected to every day. But despite this, email marketing’s benefits make it a vital part of your total marketing budget. Its main strength lies in its role as a permission-based medium. Because email marketing can only to be sent legally to those that opt-in to receive it, you can safely assume that everyone seeing your message already has an interest in your product or service. Coupled with the fact that it’s inexpensive to get started, email marketing can lead to a higher ROI than other marketing channels. (more…)

The theme of this year’s Singapore Airshow – “Big Show, Big Opportunities” – doesn’t overstate its case. Regional growth and pedal-to-the-medal economies make Asia Pacific the place to be. Especially from February 14 to 19. Plan now to make the most of it.

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For some things, you gotta have a helicopter. You can’t land an airplane on an offshore drilling rig or right next to a traffic accident. Or pluck hostages from a hostile encampment in the dark of night. The helicopter industry remained relatively stable while the rest of aviation struggled, and most analysts predict robust growth extending into the foreseeable future. (more…)

Spirit AeroSystems CEO Jeff Turner

This year’s trophy went to Spirit AeroSystems and its most-deserving CEO Jeff Turner. Jeff gave a speech full of humor, humanity, humility and hope. He said, “We’re on our way and improving every day.” He was talking about Spirit, but he could just as easily have been talking about Wichita. They are so interwoven. (more…)

Signature Flight Support brought it all together at the recent NBAA Schedulers & Dispatchers Conference in San Diego. It launched a groundbreaking loyalty program and an aviation card that complements and builds upon Signature’s already-strong, values-added program, Signature Status. (more…)

Final Friday just took a big leap forward. This highly popular monthly art crawl has had everything going for it – but a strong identity. You can now check that off the list.

The Greteman Group-designed logo made its first public appearance in today’s Wichita Eagle.  Tomorrow an event hosted by the Wichita Downtown Development Corporation will celebrate the new energy and promotions planned for this event –  which currently attracts about 4,000 people a month. (more…)