Yes, your email signature is the last thing read in an email. But that doesn’t mean it’s not important. Its end-of-the-line positioning makes it even more so.

It signs off your message in a professional, comprehensive way. Later, if the recipient returns to find a contact phone or address, it’s there. When large multinational companies have every team member use a standardized, consistent email signature, it reinforces their cohesion. When small mom-and-pop shops use a savvy signature, your estimation of them rises. (more…)

Share your environmental initiatives with customers, colleagues and other stakeholders.

Each April, Earth Day reminds us to be good stewards of our environment. Not just for ourselves, but for generations to come. In spite of the economic challenges the aviation community has been battling, it continues to push forward on green initiatives, particularly emissions and noise. (more…)

Instagram has more than 30 million users, Greteman Group being one of them.

In an industry such as aviation – where everyone from pilots in the cockpit to CEOs in the cabin are connected to their smartphones 24/7 – mobile’s going nowhere. But up. For now, though, mobile advertising requires a leap of faith. One backed by some intriguing indicators.

If you own a smartphone, you’ve seen mobile ads a time or two (thousand). Most of us just wait out the obligatory three seconds to skip past and get back to “Words With Friends,” or the next song. As prevalent as mobile advertising is, the services have yet to spin straw into gold. The recent Wall Street Journal article “Riches in Mobile Ads, Just No Profits” pointed out that mobile ads drew less than 1% – about $1.45 billion dollars of total ad sales. Consumers’ love for Pandora and Instagram has yet to translate to solid financial performance. (more…)

Sen. Pat Roberts, a longtime friend of the aviation industry and the Air Capital

U.S. Senator Pat Roberts captivated the Wichita Aero Club when he spoke to the group Wednesday. It wasn’t just that he was preaching to the choir, which he was. Or that he honed his speech to key hot-button issues, which he did. Roberts – like many politicians – is a master of simplifying complex issues with words that resonate. And stick. Because they’re not just words. They’re unexpected pictures that create a little story. (more…)

Egypt and her people, the art, the Nile, the revolution.

Since my first art history class more than 30 years ago, I’ve had a love affair with Egypt. The art, architecture, gods, creativity and adornment captured my imagination. Now I wouldn’t go as far as to say I’m Queen Nefertiti reincarnated – like our National Geographic guide says many visitors do – but I do have an awe-inspired connection to this one-of-a-kind culture.

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Tonight, two of our agency’s favorite and most revered aviation clients pass the mantle. One steps down as president of The Wings Club, another steps up.

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Businesses on Facebook have been made to feel like second-class citizens. Their less-than-special pages have never functioned like personal pages. Couldn’t like your friends, tag them in photos, or send them a message. (more…)

Wichita owes a big thanks to Si and Betty Robin, who donated $100,000 to this incredible and much-needed center.

In our technologically wondrous age – when it seems like the promise of George Jetson’s personal-aircraft-flying, push-button-efficiency life could actually be realized – I’m glad there are still people who care about what’s come before and who are working so diligently to preserve it. (more…)

Olive Ann Beech and daughter Mary Lynn leaving for college, 1958.

More than 3,000 women will converge at the Hilton Anatole in Dallas, Texas today. As attendees of the 23rd annual Women in Aviation International Conference, March 8-10, they’ll be immersed in strategies and tactics designed to ramp up their aviation careers. They will learn about managing change in a dynamic world. Mitigating safety threats for travelers. Getting up to date on FAA-mandated training. They’ll even have a chance to bring their daughters to some sessions.

Among all the career-enhancing seminars, workshops and networking opportunities, one should not be overlooked – the chance to visit with Olive Ann Beech’s daughter. (more…)

L to R: Clay Lacy, Bill Lear and Danny Kaye in Lear Jet mock-up.
Photo courtesy of airportjournals.com

The legendary aircraft salesman, now retired but still going strong at age 85, recounted lessons learned in his 30 years of globetrotting sales. And we were taking notes. (more…)