Wichita Business Journal
Josh Heck 

Leave it to a branding agency to find creative ways to train its employees.

The Greteman Group will be closed Friday so its 21 employees can participate in a day filled with social media training and team building.

Wichita’s third-largest advertising agency is renting Botanica for the day.

But don’t think Greteman’s employees will be locked in a room all day listening to lectures and viewing PowerPoint presentations.

Sonia Greteman, president and creative director of the business that bears her name, wants nothing to do with that.

Instead, she says, the agency will be participating in a scavenger hunt throughout downtown Wichita and the Delano district.

Employees will be given clues and will use social media applications, such as Foursquare, which allows people to check in at various locations using their mobile phones, to complete the hunt.

Greteman says the hunt will help employees understand how to use social media and discover ways to use it to help clients.

“It’s kind of a cool way to train the agency,” Greteman says. “We believe the entire agency needs to use those tools.”

The agency is using Twitter to call attention to its Friday activities.

Here are examples from posts on Thursday:

@GretemanGroup We’re having an exciting day here at the agency preparing for our retreat tomorrow. Keep an eye to the social stream tomorrow morning.

@bartwilcox Gearing up for Greteman Group we-tweet and Clusterhunt, Friday. Stay tooned. And stay off the road. #gghunt.

Greteman says all of the agency’s employees will be fighting hard to complete the scavenger hunt first.

“We’re a competitive little group,” she says.

© The Wichita Business Journal, 2010

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October 5, 2010

WBJ; People On the Move

Wichita Business Journal

Greteman Group has promoted Ashley Bowen Cook to associate vice president.

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Wichita Business Journal
Emily Behlmann

Anyone plugged into Wichita’s Twitterverse on Friday couldn’t help but notice there was a big discussion going on among some of the local business community’s most active social media users. Some snippets of the tweeted conversation:

@katie_grover: Wichita is filled with early adopters in social media. Via @jaredbrickman #PREvolution

(Info from Jared Brickman, digital brand manager of Greteman Group. Tweeted by Katie Grover of Heartspring.)

@susandyer: Really good video w/bad audio becomes really lousy video. Via @jhuxman #PREvolution

(Info from Jess Huxman, content director at KPTS. Tweeted by Susan Dyer of Kansas Credit Union Association.)

@webbiegirl: Until you take risks you may not know what opportunities you have. #PREvolution

(From Mia Lee of Wichita Area Technical College)

All these folks were at PR Evolution, as the tag “#PREvolution” denotes. The event was sponsored by the Public Relations Society of America Kansas, and it featured speakers from the Digital Evolution Group in Kansas City, plus locals who are especially active in social media. Find slideshows from the presentations here.

Why have an event like this? Here’s what PRSA Kansas says on its website:

“We stand at time of great change in the field of public relations. WHAT we do in our jobs today remains the same – we try to influence influencers who can spread our message. But, HOW we do our jobs is rapidly changing with the growth of social media.”

Jennifer Keller (@JenniferLKeller on Twitter), who does PR for the local American Red Cross chapter, organized the event.

She says social media is relatively new to her. About a year ago, her CEO asked her to do a presentation to the Red Cross board via Facebook. Keller had never used Facebook before, but the project got her started. Now she’s all over Twitter, Facebook and other networks, and trying to harness their possibilities to market her organization.

She says she knew she was on to something when she sent out a tweet and immediately had a reporter call her about it. And it’s not just reporters. The new media are creating a whole new set of community influencers — bloggers, tweeters and the people who are popular among them — Keller says.

“It has amazing potential,” she says.

But businesses are still trying to figure out just what that potential is and how to use it, and that was the point of Friday’s PR Evolution event.

The Wichita Business Journal is, too, as we launch our new WBJBizTalk blog today. In addition to featuring local breaking business news every day, we’ll keep you posted on what others in the business community are saying on these social networks and how they’re using them. Check here to see what we’ve “overheard” in the Twitterverse, on the blogosphere and elsewhere on the Web.

Please help us out. I’m compiling a list of local businesses’ Twitter accounts, Facebook pages and blogs, but it’s far from complete. Who should I be following?

In the mean time, keep up with our editorial staff members on Twitter:

• @WDRoy — Bill Roy, editor.

• @moonwbj — Chris Moon. Chris mostly covers real estate, banking and financial services.

• @DMcCoyWBJ — Daniel McCoy. Daniel mostly covers aviation, manufacturing and the auto industry.

• @j_heckWBJ — Josh Heck. Josh mostly covers health care, education, nonprofits and legal services.

And I’m on Twitter at @ebehlmann.

Or catch us on our Facebook page.

© Wichita Business Journal, 2010

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The Wichita Eagle

Rick Plumlee

Josephe Boggess, 8, has been a volunteer for quite a while.

At home, he volunteers to wash the dishes and take out the trash.

But Thursday evening Joseph saw an expanded version of volunteering.

He joined his mother, Robin, and about 300 others in washing 400 chairs at Exploration Place.

“I like washing chairs,” Joseph said. “It goes fast.”

Robin Boggess looked her son and grinned.

“I brought him along to see how the community can come together,” she said. “Team effort makes it so much easier.”

That’s just the point Volunteer Kansas was trying to make Thursday. The chair-washing at the science museum was used to launch the organization, which has set up a website to connect volunteers with member agencies in need of help.

“We built this website so you can help other Kansans,” Nola Brown, Volunteer Kansas executive director, told the gathering before the scrubbing began.

Stacy Parkinson, wife of the Kansas governor, came to her hometown to show her support for the website, volunteerkansas.org, and address the crowd.

“Service to others is an important part of a life well lived,” she said. “We all know that solutions to these economic uncertain times can’t come from Washington alone.”

Parkinson said that she and her husband, Mark, have tried to instill volunteering in their children. That included running an assisted-living center at one time.

“Our children told people they were raised in a nursing home,” Stacy Parkinson said. “We did spend a lot of time there.”

She said the Parkinsons and two other families served holiday meals at the center.

“I mostly wanted to get out of cooking,” she said.

One of the goals of Volunteer Kansas is to move the state’s volunteer rate to No. 1 in the nation.

A federal report released in June said that almost 36 percent of Kansans volunteer, ranking the state eighth nationally in the percent of residents age 16 and older who do volunteer work with formal organizations.

Kansas needs about 70,000 more volunteers to reach No. 1. The national volunteer rate is 26.8 percent.

“We can make our state stronger and better than ever,” Parkinson said.

With that, suds began to flow. Folks used rags and soapy water to wash the plastic chairs outside the museum.

“It gives you purpose,” said Vince Wesolowsky after finishing a chair.

He and his wife, Joan, have volunteered for years.

“Many hands make little work,” Joan Wesolowsky said.

Brown said she chose the chair-washing as the kickoff event because it allowed people to do something hands-on while giving them a chance to meet one another as they worked.

“We want people to connect,” she said.

Brown said Volunteer Kansas’ website can be used in three ways:

* To volunteer;

* As a place to exchange information, letting volunteers know where they can help and where agencies can find volunteers;

* To donate money, making microgrants between $5 and $2,000.

The website is a centralized site to help people in Wichita and eventually all of Kansas, Brown said.

The idea originated with Wichitans Barry and Paula Downing, whose foundation provided a grant to get Volunteer Kansas started.

Eight Wichita organizations are now on the site: Catholic Charities, Exploration Place, Habitat for Humanity, Kansas Humane Society, Salvation Army, Sedgwick County Zoo, Wichita Festivals and Youthville.

Brown said there isn’t a set number of agencies she wants to add to the site but that Volunteer Kansas is hand-picking the groups.

“We’re making sure we’re including agencies that are very reputable, she said, “because we don’t want volunteers to have a bad experience.”

Some of the agencies signed up with Volunteer Kansas also participate in United Way of the Plains’ volunteer center.

United Way of the Plains has 393 agencies in the Wichita area seeking volunteers and also has a website that can be used to connect volunteers and needs.

The two groups met about a year ago in hopes of working together.

“We thought together we could have a more powerful effort,” said Pat Hanrahan, president of United Way of the Plains, “but they decided to go off and do their own thing.”

Brown said, “We weren’t able to come to any kind of an agreement. We both have the same goal. We’re both trying to increase volunteerism.

“So we don’t see it as any kind of conflict. It’s just going to be a mutually beneficial thing for everybody to get more people involved in volunteering.”

The number of those willing to volunteer is increasing, even as the need grows.

Hanrahan said the United Way of the Plains referred 8,124 volunteers to Wichita-area agencies in 2009, well above the 5,000 or so from five years ago. There are eight other United Way volunteer centers in Kansas.

“There are opportunities out there for more volunteers,” he said.

During Thursday’s event, Stacy Parkinson also presented two “Points of Light” from the state.

One went to the St. Anthony Family Shelter, which is operated by Catholic Charities. It has served 4,500 homeless families since 1988.

The other award went to Edia Gonzalez, a court-watch volunteer who has been an advocate for DUI victims since September 2009.

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