Graphic Design USA
January Newsletter
Tweet Me At The Fair
The Kansas State Fair was recently presented with Outstanding Best Use of Social Media for fairs at the International Association of Fairs and Expositions’ annual convention. During a board of directors retreat two years ago, Greteman Group guided the Kansas State Fair team toward social media to complement traditional marketing and communication tactics. A blog, Twitter account, and a Fans of the Kansas State Fair Facebook page targeted teens and young adults. Regular updates, contests and requests for feedback through these channels encouraged communication and provided insight into the behind-the-scenes works of the fair. A first-ever Kansas State Fair Tweet-Up was held also held.
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