[help] Do the Deed
By Andrea Anglin
Do the deed. No, not THAT deed. The creators of DotheDeed.org are hoping to inspire Wichitans to do something nice for someone else and, in return, ask them only to pay it forward.
Do the Deed is the brainchild of Wichita advertising agency, Greteman Group, which was looking for a holiday project and came up with the idea to promote intentional acts of kindness. Tracking cards for good deeds are customized by the good-deed-doer and handed to the recipient of their kindness. The card tells the recipient about Do The Deed and encourages them to pass the good deed – and the card – along to someone else.
“With the card, you can see how far the deed goes,” said Executive Vice President, Deanna Harms. “Instead of just encouraging people to smile at one another, we wanted to reinforce that this is an intentional act.”
Other community partners such as The Wichita Eagle, Intake Studios and Donlevy Lithograph are also supporting the project. Girl Scouts are planning to hand out Do the Deed cards at this Saturday’s Festival of Giving event.
The website contains a Deed Kit, which provides a card, stencil template, poster and program guidelines. The site is also the landing page for good deeds that are tracked or submitted. More than 70 entries have already been posted since the site launched on Dec. 4. One of the most interesting components of the site is the card tracker function which allows people to see how many times their act of kindness has been registered. “It will be interesting to see who sees it, but more importantly, who acts on it,” Harms said.
The spirit of the movement has already taken hold in the community; Harms pointed out that on Friday, competitor Associated posted on Twitter about DotheDeed, asking people to check it out and help out their friends at the Greteman Group. “It was definitely in the spirit of the movement. Individually we can do little, but together, unified, we can make a difference.”
Comments on this entry are closed.